CAFE Update November 7, 2018
26 November 2018Building Your Brand
CAFE is excited to be offering its 7th Annual Deans and Directors Retreat: Building Your Brand
“A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.” (Wikipedia)
We will hear from experts in communication, a professional who has had successful branding efforts in our industry, a leader in integrating social media in a branding program and our yearly favorite: Innovations Panels with feedback from our peers.
This year’s innovations panel will feature:
- Dr. Frank Costantino (Monroe College) who will discuss their new Food Media Studies program
- Mark Mistriner (Niagara Falls Culinary Institute) will describe their Brewing and Distilling Degrees
- Ken Goldberg (Monroe College) who has studied the ramifications of Digital Learning
We are also introducing something new: our form of “Ted Talks” which we will call “Shared Solutions.”
These lunchtime short presentations will again feature peer sharing. Topics include:
- “Who is the New Culinary Student?” How do you balance employer needs and relationships to this new type of student? (Leigh Uhlir from Kendall College)
- “How do you say ‘yes’ to good opportunities that students can benefit from and discourage callers looking for freebies?” (Mo Montgomery, Pueblo Community College)
- “Cobranding is a winning technique!” (Michael Carmel, Trident Technical College)
There’s lots more featured in this packed weekend for deans and directors of culinary/hospitality programs. We are taking the concept of “branding” seriously as more potential students have more choices than ever. How do you show/case your program?
The downtown location is terrific, and Charleston is known as a food destination. The Retreat begins with a Meet and Greet Friday night and ends with middle-of-the-day lunch on Sunday.
To register, see the tentative agenda, and get the hotel information, click here.
Membership
In reference to last week’s invitation to become a CAFE member, Please note: anyone joining CAFE at this point in the year will be extended to the end of 2019. We will make the adjustment and send you a confirmation.
Job Opening
The New Orleans Culinary and Hospitality Institute (NOCHI) is looking for a full-time chef instructor.
Basic requirements include:
- Education: Associate degree in a related field required; Bachelor degree in a related field preferred
- Work experience: minimum of 3 years teaching experience in Culinary Arts or related field and 5 years of executive level culinary management experience (in a corporate or regional chef role)
- Computers/Technology: Proficient in Microsoft Office (Word, Excel and PowerPoint) and experienced in using various school administration systems (e.g, student records)
- Certificates & Licenses: ServSafe certification; ACF CCC certification or higher
For more information, contact Shawn Hanlin This email address is being protected from spambots. You need JavaScript enabled to view it.
Brightwater: A Center for the Study of Food: Sponsor of TWO Awards
- Green Award: Recognizes culinary programs that promote and incorporate sustainability efforts as part of their curriculum and operations. Click here for information about the Green Award
- Food Entrepreneurship Award: Identifies culinary programs that either 1) teach or encourage entrepreneurship in their programming or 2) implement revenue-generation and cost-savings into their operations. Click here for information about the Entrepreneurship Award
Idaho Potato Commission Innovation Awards
CAFE is proud to be partnering with the Idaho Potato Commission (IPC) once again as they sponsor the Innovation Awards for 2019.
This Award recognizes educators and/or programs at both the secondary and postsecondary levels who have shown to be innovative in their approaches to effective culinary arts education.
Examples of innovations can be in the areas of:
- New programs or
- New delivery methods or
- New partnerships or
- New relations with the local community
Click here for more information about the Innovations Award.
Sysco Educator of the Year Award
Thanks to Sysco for again sponsoring the Educator of the Year Award for 2019! This award is open to secondary and postsecondary educators as well as culinary educators working within the non-profit training sector. There will be two awards given.
The Committee will be looking for:
- a description of methodologies that exemplify innovative teaching techniques. Give examples.
- evidence of the educator’s professional commitment to the educational community and foodservice industry which might include school committee work, professional networking, and community involvement.
- a resume with the application.
- descriptions of ongoing professional development in both instructional and technical skills in the last few years.
- overall evidence that the educator has proven leadership in his/her profession; examples may include peer reviews, student evaluations, letters of recommendation, certificates and honors received, etc.
For more information about the Educator of the Year Awards, click here.
DATES TO REMEMBER
March 15-17, 2019
Deans and Directors Retreat, Charleston, SC
June 20-22, 2019
15th Annual CAFE Leadership Conference, Charlotte, NC