Pork Is America’s Fastest-Growing Protein
Friday, 04 October 2013 12:16A new foodservice study shows that among all pork categories, bacon consumption grew the most per pound between 2011 and 2013, while carnitas meat grew fastest by percentage.
With a growth rate outpacing all other proteins in the foodservice industry, pork is hot. According to Technomic, Inc.’s 2013 Volumetric Assessment of Pork in Foodservice, pork is sustaining its popularity, having become the foodservice industry’s fastest-growing protein in each of the past two years.
This most recent study noted that total pork sold through foodservice outlets reached a record-breaking 9.25 billion pounds, reflecting a volume increase of 462 million pounds over 2011 when the survey was last undertaken. The 2.6% increase outpaced the total protein growth average of 0.8% and the 1.5% total growth of the foodservice industry itself.
“We are pleased to see such positive growth in foodservice, especially carnitas meat, shoulder/butt and pulled pork,” says Stephen Gerike, director of foodservice marketing for the Pork Checkoff. “The volumetric study shows that operators are leveraging pork’s versatility.”
Since 2011, fresh pork has driven growth of the total pork category, increasing by 3.5% on an annual basis. Sales of processed pork also grew 2.3%, largely driven by sales of ham, breakfast sausage and bacon. Sales of these traditional breakfast meats represent 56% of the carcass-weigh equivalent. Other study highlights include: