Revised Beverage Textbook from American Hotel & Lodging Educational Institute Broadens Scope to Include Operational Focus
The American Hotel & Lodging Educational Institute (EI) announces the publication of Managing Beverage Operations, Second Edition, by Ronald F. Cichy, Ph.D., CHA Emeritus, CFBE, CHE, and Lendal Kotschevar, Ph.D. This textbook (formerly titled Managing Beverage Service) focuses on the successful elements of a beverage operation, based on research to identify those that are thriving.
The book includes new discussions of leadership and supervision, focusing on the management and leadership practices specific to a beverage operation, including emotional intelligence and the importance of relationships, communication, recruitment and training, and motivation and performance reviews. Content on bar operations covers a real-world approach to beverage controls; purchasing through serving; technology; design; and handling guest complaints. A new chapter on sales and marketing includes both food and beverage products, and boosting sales through technology and unique service.
Other chapters cover beverage service basics, responsible alcohol service, bar trends, and in-depth content on beer, spirits and wines.
Managing Beverage Operations is available for $69.95 for AH&LA members; $99.95 for nonmembers. To order, visit www.ahlei.org or call (800) 752-4567 or (517) 372-8800. Outside the United States and Canada, call (407) 999-8100.