Sustainable, Defined
Sunday, 31 May 2009 20:20By Brent T. Frei
Michael Holleman gets to the bottom of a top-of-mind foodservice issue.
“Sustainable” is one of the hottest buzzwords in the foodservice industry today. Yet, ask 10 people to explain what sustainable food production means, and get 10 different responses. At least one supplier has defined the term, the result of maintaining a business model that has remained virtually unchanged for more than 30 years.
Michael Holleman, corporate chef of Bemidji, Minn.-based Indian Harvest, Inc., a niche supplier of rice and rice blends, exotic grains and legumes to foodservice, believes that diners today are looking for more than food. They want an event. “It has to be something special: stunning plate presentation, culinary adventure, distinct pairing,” he says.
He also believes diners hanker for a story behind the food that brings the experience to life, evidenced by unprecedented interest in foods’ origins before they land on the plate. That’s why Indian Harvest grains and grain blends are borne of a passion that extends from farm to fork.