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Technology in the Toolkit: Connecting Kitchens and Creating Community

04 September 2013

“Gold Medal Classroom” readers who answer a survey (see link below) will receive a special code for a $200 discount on Worlds of Flavor® 2013 registration. Also, all names will be placed into a drawing for one free Worlds of Flavor registration, and three respondents will receive a choice of one of three CIA books.

By Jan Stuebing Smyth

To be a chef today means to be plugged into local communities, national networks and global conversations. Information technologies are changing foodservice in profound ways in the kitchen, dining room and classroom, particularly since the current  generation of Millennial diners grew up with an unprecedented access to 24/7 connectivity.

Any curriculum for aspiring culinarians that does not include a nod to technology in the kitchen—from immersion circulators for new cooking techniques to tablets for access to their curriculum—is incomplete. A single YouTube video, real-time webcast or even an Instagram photo can transport a chef or student to a restaurant or village kitchen thousands of miles away and alter his or her culinary aspirations in an instant, turning the world into a classroom.

Culinary philosophies are being incubated in highly personal, globally conscious ways that could only happen in this hyper-connected age of information and social-networking technologies. Chefs in Spain look to the kitchens of Japan as part of re-imagining their regional traditions. Chefs from New York to California exchange ideas over the web as they re-invent Moroccan and Southeast Asian flavors. Chefs from Lima and Lisbon, Sydney and Shanghai gather at international conferences—like MAD in Copenhagen, Mesamérica in Mexico City and Worlds of Flavor in Napa Valley—to forge new professional bonds that expand the creative space in which they work.

Whereas previously, influential food critics at city and national publications controlled the destiny of ambitious chefs and restaurants, chefs today can build their own communities of support. A four-star review from The New York Times or a top Michelin rating still yields considerable weight in a restaurant’s ability to attract and retain customers, but they are no longer the only game in town. Crowd-sourced reviews from Yelp, Zagat and others, along with social media juggernauts like Twitter and Facebook and the commenting sections of blogs, have undercut the established critics who used to have the power to make or break a restaurant. Not having to court the favor of high-profile critics means not having to skew one’s cooking or dining concepts to the expectations of a small handful of gatekeepers.

Equally important, technology has shortened distances between chefs and their customers. They can now communicate directly without media or public-relations intermediaries. From fine dining to fast casual and campus dining, this gives restaurant operators an unprecedented opportunity to build customer loyalty, share culinary vision and tell stories of the people behind the scenes—from cooks to trusted growers—that shape the food experience every day.

In terms of driving innovation and supporting creativity, this evolution in information technology is vital. An understanding of marketing through social media, taking advantage of online reservation systems, producing demo videos and menu apps, and communicating across all time zones are truly ingredients that are increasingly essential parts of the 21st-century chef's toolkit.

Information technology, along with creativity and Millennial appetites, is one of the thematic areas of the 2013 Worlds of Flavor® International Conference and Festival, presented by The Culinary Institute of America in November. For additional information, visit www.worldsofflavor.com.

To complete a survey to receive $200 off registration for Worlds of Flavor and enter a sweepstakes for other giveaways—including a complimentary copy of either The Professional Chef, Modern Batch Cookery or Garde Manger—visit www.surveymonkey.com/s/WOF16CAFE.


Jan Stuebing Smyth is the marketing manager, Industry Leadership and Advancement, for The Culinary Institute of America.

Photo:Hajime Kasuga is one of the top chefs in Peru, where a new tradition called Nikkei connects the cuisines of Japanese and Latin cuisines.