The “New Healthful”: 7 Trends
Saturday, 03 November 2012 21:59The “healthful” food label gets taken to new levels through nationwide cooperation, resulting in up-and-coming heirloom whole-grain breads and leafy breakfast salads and the well-established veggie-burger revolution.
A health-food renaissance is upon us, as the notion of “healthful” is being redefined nationwide, according to the recently released “The New Healthful: Culinary Trend Mapping Report” by market-research publisher Packaged Facts and San Francisco-based strategic food-and-beverage agency CCD Innovation.
As part of our country’s renewed emphasis on promoting good health comes the focus on the presence of beneficial nutrients and the use of inherently nutritious foods, as opposed to simply eliminating or avoiding certain ingredients that might negatively affect health when over-consumed. As discussed in the report, the New Healthful is also about growth of new distribution outlets, new places where healthful foods can be found. As these increase, the existence of healthful food-and-beverage options alongside more indulgent ones will become an everyday occurrence.