Collegiate Millennials Shape Culinary Trends of Tomorrow
Tuesday, 02 October 2012 16:00This group’s need for powerful nutrition, flavorful food, comfort and indulgence, and speed and convenience are driving their food choices.
As incoming college freshmen packed their bags for school this fall, many said goodbye not only to family members, but also to existing eating habits. Thanks to innovative campus foodservice, adventurous global-cuisine restaurants and the influence of new acquaintances, impressionable students are exposed to new foods that quickly turn into favorites. They develop new eating habits and expectations that will stick with them long after graduation, impacting the food industry for decades to come, according to the recently released “Collegiate Gen Y Eating: Culinary Trend Mapping Report” by market research publisher Packaged Facts and San Francisco-based strategic food-and-beverage-innovation agency CCD Innovation.