During times of uncertainty, it is human nature to react with trepidation, resistance and even a touch of anger. “I’m very comfortable with the way things are.” We know uncertainty will likely end with change and change is oftentimes hard to swallow. Educators live under the umbrella of a paradigm that seemed stable for generations. But, as the Greek philosopher Heraclitus stated, “The only constant in life is change.” We can embrace change driven by uncertainty or get run over by its natural force. The choice is ours.

Acceptance of a forward-thinking approach towards what’s next has historically led to progress. A paradigm shift requires us to be flexible, open-minded and willing to dip our toe in the deep end of the pool. 

“A paradigm shift is defined as an important change that happens when the usual way of thinking about or doing something is replaced by a new and different way.”
– Merriam-Webster

Of course, the challenge with acceptance is that everything around you requires fresh thinking and actions that disrupt the norm. Regarding higher education, it’s hard to fathom the breadth of change on the horizon. To say education is facing a turning point would be an understatement. Educational institutions need to consider and align with the evolving world around us. So, at this time of monumental change brought about by technology, politics, world order, and new skill sets, those who are engaged in education (at all levels) must pay attention and prepare to take the leap. Those who resist will be stuck in a loop of paradigm paralysis.

“Paradigm paralysis refers to the inability or unwillingness to change one's beliefs, assumptions, or worldview in the face of new evidence or challenges.”
– The Oxford Review

There are four primary issues within our control at play. We may not be able to impact changing demographics or the rising costs associated with higher education, but we can address the following four issues.

The danger of sameness
Every program hopes to attract eager, passionate and dedicated students. This is the baseline for great outcomes. Unique programs must stand out from others as focused and exceptional. Sameness leads to transactional relationships between student-faculty-employer. How does your program shine? Ask the question, “Why would an eager culinary student choose our program over another?”

Our way, our time, our results
It may feel controversial, but there is a movement to begin viewing students as customers. Yikes! I can see some educators stiffening their backs and setting their jaws. This does not infer, in any way, shape or form, that we should soften our standards or dilute what we know is important for the sake of great customer reviews. 

However, it does point to a “behind the times” approach toward delivery and content. There are very few instances anymore where a product or service is provided without truly considering the recipient's needs. When education is offered only on our terms (WHERE we want to deliver it, WHEN we want to deliver it, and HOW we want to deliver it) then the stage is set for those recipients to question their engagement, or at least their ability to engage on those terms.

Furthermore, when educators view a product or service as “one flavor” (everyone takes the same courses and engages in the same outcomes) then those same recipients tend to feel that it’s not for them. We need to become more fluid in what, how, when, and where we offer a culinary education that fits the schedules and commitments that students have outside the curriculum.

Value vs. cost
One of the most significant limiting factors in higher education is the cost/benefit relationship that students feel. Many are questioning the payback, so it behooves programs to deliver an exceptional value that justifies the price tag. This does not necessarily mean that tuition needs to decrease, but rather the definition of value needs to be more clearly defined. What are the unique value components that your program provides? Is it the experience of your faculty, the sizzle of exceptional facilities, unique content, international experiences, incredible internships, employment opportunities, or brand awareness that sets you apart? If value is defined strictly by cost, then programs tend to become commodities. Don’t allow your program to fall into this trap.

Where’s the unique experience?
Another part of that unique value statement are those addendum experiences that connect students with the marketplace, exceptional professionals, exciting locations, and memorable events. Students may forget the details of certain classes, but they will always remember those experiences and how they grew professionally because of their involvement. Engage in the food community to embellish the value of your educational uniqueness.

Embrace the paradigm shift and stay ahead of change. Change will occur with or without you, so be a leader through the process.

PLAN BETTER – TRAIN HARDER – EMBRACE CHANGE

Paul Sorgule, MS, AAC, president of Harvest America Ventures, a mobile restaurant incubator based in Saranac Lake, N.Y., is the former vice president of New England Culinary Institute and a former dean at Paul Smith’s College. Contact him atThis email address is being protected from spambots. You need JavaScript enabled to view it..