Chipotle Tests Plant-based Chorizo in Select Markets
By Chipotle Mexican Grill, Inc.
Chipotle Mexican Grill announced its latest menu innovation, Plant-Based Chorizo, which is in test in Denver and Indianapolis. Plant-Based Chorizo is the brand's first new plant-based protein option since the debut of Sofritas® in 2014.
Over the past year, Chipotle's culinary team has worked relentlessly to develop a Plant-Based Chorizo recipe that aligns with the brand's industry-leading Food With Integrity standards and delivers a craveable plant-based protein using only real ingredients.
Chipotle's breakthrough new Plant-Based Chorizo has the deep rich flavor of Chorizo and is made with ingredients grown on a farm, not in a lab. Ancho Chili and Chipotle peppers, ripe tomato paste, crushed garlic, Spanish smoked paprika, and Extra Virgin Olive Oil combine with natural protein sourced from freshly grown peas to deliver a product that guests will love, whether they're committed to meatless lifestyles or just looking to add more plant-based options to their diet. Chipotle's Plant-Based Chorizo is certified vegan, made with ingredients that you can pronounce and never frozen. This delicious plant-based option, packed with 20 grams of protein per serving, is free of artificial flavors, colors, and preservatives and is made without grains, gluten, or soy.
"Plant-based lifestyles have continued to accelerate in popularity, and as a longtime leader in the category, we are exploring ways to give more variety to our fans," said Chris Brandt, Chief Marketing Officer. "We used real ingredients to create a plant-based protein with a deep, rich Chorizo flavor that can be enjoyed by everyone."
Photos courtesy of Chipotle Mexican Grill, Inc.