This year, mixers will matter and whiskeys will wow. Also, hard ciders go up a notch, and expect the Americanized version of the German Biergarten to blossom.

Chicago-based trend-tracker Technomic tapped its analysts, consultants and experts to highlight the trends shaping the drinks business in 2013. Based on ongoing research into spirits, wine and beer volume and sales, as well as surveys, interviews and discussions involving brand marketers, on-premise and retail operators, bartenders and consumers, these insights are supported by Technomic’s extensive adult-beverage database including its Trends in Adult Beverage reports and other tools, such as MenuMonitor and the consumer-tracking Project CO-PILOT.

The major developments influencing adult-beverage choices in 2013 include:

According to Mintel research, turkey products report stronger growth than chicken, partly due to increasing interest in heritage breeds.

When it comes to poultry sales, chicken rules the roost, but according to new research from Mintel on the U.S. poultry market, sales of turkey, duck and other specialty birds grew a considerable 6.5% in just one year, reaching $7.1 billion (2011-12).

Growing from $6 billion in 2008, other poultry products, largely consisting of turkey, grew the most in this category. Moreover, more than eight in 10 (84%) Americans say they eat turkey; chicken is eaten by 94% and other poultry, such as duck, goose and hen, are consumed by 23% of the population.

Today, poultry in the United States is valued at $30 billion (2012), with chicken parts accounting for 58% of the total poultry market. Worth $17.3 billion in 2011, sales of chicken parts grew 4.5% year on year. Meanwhile, whole chickens weren’t chicken scratch, with sales of $5.5 billion in 2012, an increase of 0.6% over 2011.

Ris Lacoste, owner of RIS in Washington, D.C., got her big break while typing recipes at La Varenne Écôle de Cuisine in France. Today a chef celeb and successful restaurateur, she has a particular message for women in culinary: You can handle the job. Lacoste should know.

By Lynn Schwartz

Ris Lacoste has been a culinary shining star in Washington, D.C., for more than two decades. She arrived in the nation’s capital from New England in 1987 to help Chef Bob Kinkead open Twenty-One Federal and then Kinkead’s American Brasserie. Washingtonian magazine named them Restaurateurs of the Year in 1992. Lacoste then spent 10 years as executive chef of Georgetown’s 1789 Restaurant, where her innovative, regional fare earned numerous awards and national recognition.

Lacoste is also a writer and created “Cooking for Julia,” a PBS documentary celebrating Julia Child’s 90^th birthday. When Lacoste faced a big birthday of her own, 50, she knew it was now or never to open a restaurant, and RIS, situated in the heart of D.C.’s West End, was born. “I suppose opening a restaurant is really a young man’s job,” Lacoste says, “but I also know that RIS is successful because I’ve come with years of experience. I know what I want. I know how to get things done.”

Like it or not, for a growing number of our students, Facebook is the preferred means of communicating—with everyone. To help them use their Facebook sites effectively, we need to remind them of at least three important guidelines: audience, permanence and development.

By Dr. Fred Mayo, CHE, CHT

In December, we talked about e-mail and the e-mail pledge that represents a focus on communicating clearly and with respect using e-mail. This month, we will talk about Facebook.

Facebook as E-mail
A number of students and others use Facebook as a means of communication to others. Instead of just friending people, building a profile, posting pictures and jointly playing games and other activities, Facebook has become, for them, the preferred way of sending messages, following up on conversations and chatting. In fact, a number of my colleagues reported getting thank-you notes during this holiday season through Facebook and not via regular e-mail.

Chef Weiner argues there’s only one right answer.

By Adam Weiner, CFSE

Paper or plastic? Shaken or stirred? Regular or decaf? Red or white? Recipes or technique? These are some of the great questions that plague culinary instructors on a daily basis. To start the New Year, I am going to open the debate (please post a comment on this website so we can really get the debate going) on whether we should focus our students on learning how to follow recipes or how to use their technical skills to create or duplicate dishes.

Recipes or technique is a question that drives culinary instructors crazy. When I focus on teaching recipes, a number of my friends (many of whom volunteer to teach the class and others who hire my students) tell me that I am doing a disservice, because when they go out into the real world there won’t be recipes. These chefs contend that when the students go out into restaurants they will be shown a dish once and then be expected to duplicate it.