Rice Usage Increases on Menus
Monday, 28 February 2011 18:40Chefs desire global cuisines, whole grains, versatility and U.S.-grown.
According to proprietary research conducted by the Arlington, Va.-based USA Rice Federation among 500 chefs and operators, U.S.-grown rice usage continues to trend upwards on menus because of growing demand for ethnic cuisines, increased appeal of whole grains, rice’s versatility and chef/operators’ support of America’s farmers and the economy. Nearly 90% of chefs and operators report that they currently menu rice, and more than half say their usage of rice will increase in the coming year.