Front of House: Navigating Turbulent Times
Sunday, 31 October 2010 06:48By Wendy Gay, CHE
The day of the frumpy, inattentive waiter is gone. In the current economy, properly training wait staff has never been more important.
For most U.S. restaurants, this has been the roughest stretch in memory. Reports show that numbers are down in every part of the industry. Restaurant visits overall fell 1% in the quarter ending in June, marking the eighth consecutive quarterly drop. Experts predict it will take another year and a half to recover to pre-recession levels. While high-end restaurants are being hit the hardest, the effect is trickling down to every level. What are restaurants doing to increase their numbers? The answers are extremely important to every educator as we prepare future culinary professionals.
The two key elements garnering the most attention are affordability and experience. Restaurants at every level are finding creative ways to make their wares appear more affordable to get customers in their doors and then paying particular attention to the customer’s experience once they are there.