Missing: Whole Grains on Breakfast Menus
Monday, 06 September 2010 21:03By Jen Wulf
They’re easy to include, but hard to find.
Annually, more than 12 billion morning meals are served by commercial restaurants (NPD CREST, YE May 2010). Curiously missing on most breakfast menus are whole-grain items. A mere one in three breakfast menus offer any item made with whole grains, and those tend to be either hot or cold breakfast cereals (Datassential MTD, July 2010).
With heart disease and diabetes constant concerns across our country, many consumers are looking for healthier options at breakfast. According to Mintel, 77% of restaurant users “would like to see more healthy items on the menu” (Mintel Healthy Dining Trends, May 2009).