Today’s Foodservice Landscape Remarkably Different from 20 Years Ago
Wednesday, 25 March 2015 03:00Two decades ago, dining out was primarily a special occasion. Today, it’s part of daily life for all Americans. But what differentiates the prepared-food-away-from-home choices of a “foodservice hobbyist” and an “affluent socializer”? Technomic offers an in-depth view of the current consumer foodservice landscape.
Technomic’s New Consum4Sight Group gathered data points from 81,870 consumer foodservice occasions over one full year to reveal a look ahead at the 2015 landscape. One surprising pattern: More than half of eating-out occasions are unplanned or decided on impulse. At 53% of all dining occasions, the frequency of “eating on the fly” accounts for more than twice as many routine occasions (25%); special occasions account for just 22% of dining occasions.